Apollo’s Lounge

Apollo's Lounge is the destination for men's grooming services, in a private and relaxed environment. Initially starting with nail grooming, the goal is to expand into hair and beard services as well. Wanting to fill the gap in the beauty and grooming industry, Apollo's lounge takes men "from cave man to man cave".

Problem:

Strategically placing Apollo's Lounge in a saturated market landscape where it can be equivalent to the few successful brands but rise as the newcomer—with a very niche target audience.

Together, we decided to create: Brand Identity, Tagline, Mood, Launch Strategy

Solution:

We defined brand values, mission, vision, and target audience to better understand and communicate business goals. The logo design and tagline communicates not only the environment in which their customers would enjoy, but also the transformation that they would experience. With the sun representing Apollo (God of the sun), who is known to be the most handsome of the Greek Gods, we were able to create a memorable mark.