Baguette Atelier

Founded in Los Angeles in 1979, Baguette Atelier is a family business that has been designing and creating bespoke jewelry for over 30 years. Passionate about bringing custom creations to life, their team has been the secret behind thousands of America’s most respected jewelry retailers.

Problem:

Baguette Atelier wanted to launch a new program that would take inherited or vintage jewelry and turn it into something new - a piece that the owner would actually help design and love to wear.

Together, we decided to create: Identity design, brand guides, color palette, typography and business stationery.

Solution:

Their branding communicates their expertise of turning old into new. It communicates the idea of breaking down and rebuilding, of putting together, and of co-creating. The idea of repurposing is shown through typography as well as the use of black and white images. We were able to apply those tools as an aesthetic language on their website, social media, packaging and all other customer touch-points.