Soft Cloth

Soft Cloth was created by Ara Bedrossian and Carlo Ghailian when they took notice of the evolving world of entrepreneurs. With working from home on the rise, they knew there was a struggle to find the perfect apparel that was versatile enough to be worn both professionally during the day and socially at night—a lifestyle built on comfort.

Problem:

New apparel line wanting to launch successfully.

Together, we decided to create: Brand strategy and design, identity design, creative direction on a two-day photoshoot campaign, package design, and website design.

Solution:

We strategized and created an identity design that visually communicated their value of fabric, quality and comfort. We also created a direct connection to Nordstrom (their largest buyer) on their own website. Lastly, we launched the brand with beautiful photography and videography executed from our shoot, telling the story of a lifestyle built on comfort, and communicating how each piece is both functional and versatile.