Haus of Shades

Haus of Shades is a cosmetic company that specialize in lip products. They emphasize quality and color. Each of the shades are hand picked based on the current trends in the make-up industry. Their products are cruelty free and vegan.

Problem:

Haus of Shades was newly launching and needed a brand identity design that would be bold but timeless. They needed to show their all purpose, all day formula inside beautifully branded bottles and packaging.

Together, we decided to create: Identity design, color palette, icon, social media branding, package design.

Solution:

We created a memorable identity through the use of their product's texture and color. With the "swoosh" of the lip gloss as an icon, we were able to create an adaptable mark that would be used to identify the color within each box. This not only created a fun and bold brand, but also communicated their quality through variation in color.