Peony and Poetry

Peony and Poetry wanted to create an olive oil cake line that was both healthy and delicious—she wanted to be all inclusive to any allergies or health limitations, such as gluten free and sugar free options. With her deep passion for peonies and their beautiful colors, she had been taking photos of them all over the world. She wanted to combine their poetic essence with actual poetry as the mood of her new cakes, and how they made people feel when they received one.

Problem:

We needed to differentiate Peony & Poetry with it's much bolder personality in comparison to its competitors. We needed to emphasize the cakes while sharing a personal passion for peonies and poetry as part of the brand.

Together, we decided to create: Identity design, moodboard, color palette, typography, package design.

Solution:

During the brand strategy session, we decided to identify each aspect of her business and how we can connect them to her personal passions, and more importantly, communicate them with her audience to form a connection.