Kirk Kara

Kirk Kara is one of the most prestigious engagement ring brands, having won the Jeweler's Choice Award ten years in a row. With multiple generations creating this successful family business, it was time for a female takeover! CEO and designer, Angela Karaguezian, credits her father, Kirk, with teaching her the crucial skills necessary to maintain the company’s success, and leads with a strong feminine vision.

Problem:

With Angela's succession as CEO, she wanted to bring a fun and feminine approach to her takeover.

Together, we decided to create: Updated branding, creative direction on a new photoshoot campaign, website revamp and packaging audit.

Solution:

Using the launch of their newest collection to update their aesthetic with a fresh and new perspective and attract a newer audience.