Lutritious

Lutritious offers integrative health coaching for people who need strategy and support in preventing or overcoming a health obstacle. Founder, Jennifer Lucas, started her services in memory of her late father who lost his life to diabetes.

Problem:

Jennifer wanted to combine her education in psychology along with her integrative health coaching certifications to provide her clients with 90-day wellness programs. She had attempted to create her own website but struggled not only with technology but with imagery and copy-writing. She wasn't sure how to communicate to her target audience and create a website that converts interest into sales.

Together, we decided to create: Brand identity design, a new website and automated email newsletter program.

Solution:

We established an identity, moodboard and color palette that identified best with Jennifer's lifestyle and values. We were able to apply that to a brand new website, who's priority was being mobile friendly for quick access information. We were able to establish specific offerings, define the terms and come up with clear calls to action for all future clients. The newsletter program kept Lutritious at top of mind to all potential clients, all while providing them with helpful education and tips.