Tacori

From Europe to California, the Tacori Family story includes generations of exquisite jewelry that touch lives and create legacies. With craftsmanship and heritage at the top of their business identity, Tacori offers engagement rings like no other brand on the market.

Problem:

Tacori's initiative was to connect with newly engaged couples who needed to be introduced to the brand and wanted to learn more about their unique pieces.

Together, we decided to create: Digital marketing collateral and ads, social media content planning and branding, event collateral, info-graphics and an automated newsletter program.

Solution:

We were able to connect with a new audience and educate them about the different types of rings and the process in which they are made - through educational newsletter programs, influencer programs, a new photoshoot campaign and an affiliate program with stores who carry Tacori. The initiative increased customer acquisition through a giveaway incentive.